Creating company awareness is paramount in a crowded market. So, you need to ensure that all the messages your company puts out are consistent and instantly recognisable through your branding. If not, it can cause confusion to customers and potential customers. Here are a few ideas to think about:
- Is the design of your company's marketing materials consistant or easily recognisable within your brand? For example:
- Letterheaded paper
- Business cards
- Comp slips
- Website
- Brochures
- Are your company communications consistant? For example:
- Emails (i.e. signatures, fonts used, colour of text used)
- Letters (i.e. salutation, formatting, fonts & sizes used, sign-offs)
- PowerPoint presentations (i.e. slide design & format)
- Are all your staff 'singing off the same hymn sheet' for example:
- Is everyone aware of your company's strategy & processes?
- Does everyone answer the phone in the same professional manner?
- If you visit your clients/your clients visit you, is the 'uniform' of your staff consistant?
Of course, there’s many more areas that can be ‘branded’ in your company style. It’s worth compiling a file with your template styles for each area of your business where you feel it is important, or amending any aspects of your marketing/ communication to make them more consistent. Feel free to contact us if you would like us to review your branding.
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