Many companies are not always aware of what constitutes a newsworthy story and due to this, opportunities for Public Relations (PR), press coverage and extra, free publicity are being missed!
A story can be anything from an event that you are running, to a new member of staff joining the team and it is often the smaller stories that are overlooked. PR is a great way of building a positive image of your company.
Below are some handy tips and examples of stories or occasions that could be leveraged to create a potential news story:
- Business expansions
- New staff joining/long running staff leaving
- New product lines
- Company anniversaries
- New developments – particularly in the technological department
- An interesting/quirky customer
- Suppliers with a difference
- Anything that is slightly unique and diverse from your competitors
These are just an insight to the type of story that may apply to your company although there are plenty more ideas out there. It must also be remembered that for the media to pick up your story it needs to be:
Significant Timely Interesting Prominent
For example a story relating to green issues, the environment or global warming may be picked up straight away due to its significance and prominence in the national media at this time. Therefore monitoring current affairs in national press and local media that relates to your industry is crucial.
The story must also be written in a way that is appealing to the journalist grabbing their attention as they will be deciding whether to publish it or not. It must also be relevant to the publication’s readership.
Did you know someone once sent a ‘message (press release) in a bottle’ to a journalist that was sure to catch their attention!!
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