Turn on the news or open up any newspaper and you’ll be greeted by an overwhelming amount of negativity. The fear that the words “credit crunch” and “recession” bring suggests a real time of uncertainty, however positive thinking and creativity should be the words which forecast brighter times.
In times such as these, it’s key to evaluate your business, assess your objectives and analyse just what and where you want to be. Take a step back from your day to day activities and look at your organisation from the outside and ask yourself these three questions.
- Is our Unique Selling Point still unique? What made you stand out 5 or 10 years ago may not have the same affect now, so delve into why people choose you over your competitors today, so you can plan for tomorrow. Perhaps an injection of creativity might re-establish your corporate identity.
- Who is our target market? Have their needs and requirements altered? Trends in technology and society move at such a rate, that you can be blown away by the speed of change. As these trends change, so may your niche.
- What objectives do we want to achieve over the next 5 years? The answers to this question will shape any future marketing you do and provide you with positive focus to achieve them.
By looking at these you can internally and externally assess your organization. This kind of Marketing Audit will provide you with a snapshot of your business activities and direct you in the right direction. Level of service is key in this financial climate and providing value for money whilst your customers/clients search for the best deals.
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