Mushroom Marketing, for growing companies

Your Existing Clients

Are you maximizing your relations with your existing clients?

5 Tips to Maximise Business and Relations with Your Existing Clients!

Many companies concentrate on getting new business through new clients or customers.  Of course, there’s nothing wrong with this, but they may be missing a cost-effective trick!  Targeting new customers can be an expensive exercise; why not market your business to your existing clients at a fraction of the cost first?  For even better results, work out which of your clients are on your ‘preferred’ list and concentrate predominately on these clients – for example, this could mean the ones where you glean the most profit margin; the ones that pay you promptly; or the ones who recommend you to other companies.

Here are some ideas to get you started:

  1. Do your clients know about all of your services? It could be that you only offer one aspect of your service/ products to a specific client, but they may be interested in additional services/ products you provide.  There are various methods to inform customers of additional services/ products including newsletters (printed or email), ad hoc direct mail letters including a brochure, calling them, and lots more.
  2. Find out your clients’ needs. Why not gain feedback from your clients on your current service/ products via a questionnaire (via mail, telephone or email), including why they hired you and ask for suggestions for improvement.  If you improve your offerings in line with the feedback on the questionnaires, this could lead to enhanced sales.
  3. Offer Discounts to Your Preferred Clients for New Services. You could offer an introductory discount to your preferred clients on new services or products.  
  4. Offer ‘Quick Pay’ Discounts to Your Preferred Clients. Why not offer ‘quick pay’ discounts to clients who pay your invoices within a set time?  This not only helps your cash flow, but will also keep your clients happy.
  5. Offer a Referral Bonus System. Do you ask your clients for referrals?  Perhaps your clients already refer your services without your knowledge?  Why not set up a formal referral procedure and agree a suitable bonus separately with each client.  For example, for each referral an existing client gives Mushroom Marketing which turns into business, we offer xx hours work free to the existing client in return.

We hope that the points above are useful.  Now all you have to do is put them into action!  Do let us know how you get on…

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