Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
Whether your company wants to build on the strength of its reputation and relationships, or launch a new product/ service, PR is a very cost-effective and impactful way of doing it. We believe a mixture of the right contacts, know-how, strategies and creativity create the winning campaigns. Sometimes an integrated approach, including both PR and marketing, can be really effective, too.
At Mushroom Marketing, you’ll have access to your own account manager, Emma Estridge (founder of Mushroom Marketing in 2004) with her wealth of media contacts and experience. Plus, you’ll have the flexibility to choose between a one-off campaign, or ongoing monthly support (discounted retainer) – whatever works best to get the results you want.
PR isn’t just about sending out press releases – there’s so much more to it than that. For example, depending on your sector, online videos, competitions, social media, events, blogs and creative initiatives can all play a part in a successful campaign.
Adopting an integrated approach by including elements of marketing can be really effective, too. We’ll come up with a tailor-made plan that, based on our experience, will get you great results.